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December 17th, 2009 by KittyKitty

To launch our debut Air Purifier Review – 5-Key Factors Model, we are beginning with the Sharp Air Purifier Review.

Our previous post dealt at great depth about the Scientific Peer Review that is lacking in the ionic air purifier business. Accordingly, we have added Scientific Peer Review as a fifth key factor in our model. This is notwithstanding that it will draw a blank. We would be thrilled if the empty space will set off a budding scientist or researcher to produce the first independent scientific peer review for an ionic air purifier technology. If I want to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.Every marketer of an ionic air purifier will quote me!

Our Sharp Air Purifier Review of several articles will touch on all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Turning 100 years old by 2011, Sharp is a Japanese company with a solid track record. That is so critical In business, which is why we picked Sharp for our first review. The initial article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.

Quite apart from an impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being transparent with information. Not that there is complete transparency, but there is enough to outdo others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

In a transparent move seldom seen in the corporate world, the marketing strategy for Plasmacluster Ion Technology is made known. Sharp detailed its phased marketing approach on 16 January 2009 as follows:

(a) Phase I

Intensive efforts on research and development resulting in a constant stream of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.

(b) Phase II

Focus on “academic marketing”, a method that obtains scientific evidence of the efficacy of a certain technology through collaborative research with leading academic institutions and developing consumer products based on this proof that can be independently verified. Through 13 academic research institutes, Sharp proved the efficacy of Plasmacluster Ion technology against 27 harmful pathogens and substances, including a myriad of bacteria, viruses, mold, allergens and odors.

(c) Phase III

In its next major move, Sharp is demonstrating the effectiveness of the technology in real-life environments. Sharp announced on 16 January 2009 that 24 companies will be incorporating Plasmacluster Ion technology in their product lines.

These include commercial air conditioning and heating duct systems for hotels and hospitals, whole house air conditioning system, air sanitizers, car air conditioners, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, mist sauna, railcar air conditioners, smoke control systems, etc.

Several articles comprise our Sharp Air Purifier Review, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. Sharp’s definition of academic marketing is in our Ezine article which you can access via the widget on our blog.

No overt announcements have been made but obviously, Sharp intends to monopolize the ionic air purifier industry. Their intensive investment in the ever-improving futuristic technology and their dogged determination in academic marketing leave no doubt in our minds that they will succeed, sooner than later.

Do follow our continuing, Sharp Air Purifier Review at The Ionic Air Purifier Blog.