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October 31st, 2008 by PetGuru

In a dramatic press update on 27 August 2008, Sharp Corporation unveiled its latest technological weapon against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.

Every now and then, the press reminds us that bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic sounds terrifying. It is. That’s when a deadly virus turns totally global, in a very negative sense. 50 million people may die in a global pandemic. No way, you say. But its happened before, during the 1918 Spanish Flu pandemic! That was blamed on the H1N1 virus which was only recently confirmed on 5 October 2005 by the World Health Organization (WHO) to be a bird flu virus.

PANIC STATIONS! PANIC STATIONS?

Not quite, not yet anyway. Statistically, as recorded by WHO as at 10 Sep 2008, “only” 245 people have died from the H5N1 virus. This is since 1996 when the virus first surfaced in China. So what’s the fuss? The greatest nightmare for scientists monitoring the bird flu virus is to see it attain human-to-human transmission capability. As of now, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. But if (it seems the virus has not reached the “when” stage) the dreaded virus mutation takes place, you can expect pandemonium on a global scale.

Countries around the globe are conscientiously preparing for the worse (more on this in a later post). At our individual level, we should start doing some homework too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Is it not just another ionic air purifier? Yes, because it takes care of the usual pollutants (dust, dirt, smoke, dander, pollen, cuisine odors, pet odors, allergens etc) that contaminate the air that we breathe and live in. If there is really a tested defence shield against a deadly virus, why not? And that is precisely what Sharp is telling us; get the whole package with their Plasmacluster Ion Technology.

If you’re value-conscious like me, the obvious question would be “yes, that makes a whole lot of sense but at what cost”? Sharp claims that it’s at no extra cost! They go so far as to say it may in fact be cheaper than any other ordinary ionic air purifier when measured over 5 years. Now, that’s value for money! How is it possible in this nothing-is-for-free world?

In promoting the Plasmacluster Ionic Air Purifier Model FP-N40CX, Sharp contends that it is definitely better value for money as there is no filter replacement costs for the first 5 years. At US$399, the Sharp model compares favourably against a typical competitor’s ionic air purifier that may cost US$160 upfront but over 5 years cost a total of US$560 due to annual filter replacement costs of US$100 each.

Any feedback on the competitor numbers would be greatly appreciated. Feel free to drop me a note if you have actual numbers.

In the meantime, I will study the Sharp Plasmacluster Ion Technology more closely. The time to research is now, while bird flu is still not quite at pandemic proportions.

Don’t procrastinate. Fear etches itself deep in my psyche. Recall the last disaster movie when you saw people with terror in their eyes, many with the famed N95 face mask covering their noses as they commute to work. But it was no movie but real life in motion in many Asian cities. Those who could not find the scarce N95 face mask could only pray that they were not the next victim of the near-pandemic scenario that swept across Asia. SARS! Four letters that struck terror in Asia. The SARS (severe acute respiratory syndrome) virus started spreading from Asia, infected 8,096 people around the world, resulting in 774 fatalities. We all know that being well prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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